Marketing Activity Plan

Marketing Activity Plan - How to market your website

Whether your business is new or not, every year you should create a marketing plan for the year ahead. This is best done to coincide with the start of each financial year so that you can also prepare the available marketing budget and plan in line with what you have available to spend, or, what you make available to meet your marketing objectives. However, there is nothing to stop you planning a marketing strategy at any time for the months ahead.

Recommended Budget Planning

Each year you should prepare a set of objectives for the year ahead, a 12 month sales forecast so that you have some realistic targets to aim for, and a budget for your expenditure for the year ahead. Within that budget, you should then create a breakdown of how you will spend your marketing budget.

21 Ways to Market Your Business

  1. Advertising
  2. Direct Mail
  3. Networking
  4. Competitions
  5. Events/seminars
  6. Cold calling
  7. Google Adwords Campaign
  8. Outsourced telemarketing
  9. Web Design/redesign
  10. Branding design/redesign
  11. Internet marketing
  12. Email Campaigns
  13. e-newsletter and auto-responders
  14. Flyers/brochures and stationery
  15. Marketing consultancy or coaching
  16. Freebies and giveaways
  17. Special offers and promotions
  18. PR (press releases and other PR activity)
  19. Copywriting/editing of all advertising material
  20. Charity sponsorships and events
  21. Memberships/Associations to raise your profile

These are just some of the ways you can market your business to increase enquiries and in turn improve your sales. You might not be able to implement all of the above, or indeed  all at the same time, and your budget may restrict what you can do and when, so take the time to plan carefully, according to what suits your business. Some businesses/sectors have good and bad months due to seasonal factors so work your marketing plan around these and other factors.


Problems with your website or website designer?


To date we have a 100% success rate of successfully dealing with problem websites - things that are broken and not working properly on your website such as links, or has not ever worked such as an email contact form.

We also have the same 100% success rate of obtaining the login details and website files from previous web designers who have made it difficult for clients to have absolute ownership, control and access of their website.

Perhaps your web designer doesn't answer your calls or emails, or is slow to respond or implement things you have asked to be done on your website. You feel as if you are stuck with them and paying their hosting fees, which are often higher than elsewhere (definitely more than we would charge you!) and you feel locked in to them.

There is a way out, and on your behalf, we deal with getting your website into your control using professional tact and diplomacy at all times. We deal with them for you - all we need is your permission.

Our clients stay with indizine because they want to, and not because they have to.